Penelope’s Poor Choice (3 December 2011)

I was commissioned by the local NHS to make a short animation about emergency contraception. The problem being that too many people are panicking after they’ve “done the deed” and are turning up at Accident and Emergency departments for the morning after pill. Emergency contraception is freely available from most pharmacies as well as other places like NHS walk-in centres so there’s really no need to go to A&E.

Communications and Marketing Manager for NHS Bristol, Lawrie Jones, said; “We gave Ian a blank canvas, outlined to him our problem and asked him to come up with something ‘creative’. Ian attacked the problem from a unique and innovative perspective, creating a piece of work that was witty, challenging and effective. Working with Ian has been pain-free and we will definitely use him for future campaigns.”

In "Bob and Brenda" Ian has created characters with such strong personalities and visual identities that it is impossible not to feel a warm affection and ferocious loyalty to them.

Eleanor Bowen-Jones
NHS Choices